The year programme by Smartgirls
Build the business · Lead the woman · Your way
Your WayThe year programme
01 · Where you end up
Your numbers finally tell you something. Where the money sits and where it is left lying you can see in black and white, and you decide.
Your brand matches what you are growing into. People ask for you, not for your price.
There is an exit plan ready, long before a buyer ever calls. Every choice after that is freer.
And there is a group that sat beside you all year and knows exactly where you came from.
Bigger dreams than yesterday. Forward, never back.
Ellen Joosten · founder02 · How you get there
Annemarie van Gaal · available separately at €1,500 a year
Finance, strategy and structure. From your profit and loss account five years out to revenue models you did not have yet, from export to your exit plan.
What do your numbers actually show? And which choices do you dare to make on the strength of them?
Marlies Dekkers · available separately at €1,500 a year
Positioning, brand and visibility. Founder position, brand strategy, and the question of which emotion your product is really playing on. Marlies: “Generic is scary. No, original is scary.”
What is your own sound? And does your brand let it be heard?
Marlies Dekkers · available separately at €1,500 a year
Leadership, identity and choices. Every month a chapter from the journal: Mirror Mirror, Dare to Dream, Health is your biggest wealth. And once a year the roxy moment, the assignment to do something you would never normally do.
Where are you still holding yourself back? And what does your next phase ask of you?
Ellen Joosten · available separately at €1,500 a year
The woman behind the entrepreneur, and whoever stands beside her. That person is present in your money, your decisions and how big you allow yourself to become. Here strategy is allowed to be personal again.
What do you actually want? Apart from expectations, roles and everything that is supposed to happen?
You choose, and you are chosen.
Annemarie van Gaal03 · A year with Annemarie
Every session opens with a lecture and closes with an assignment. The next month starts by talking through what you did.
Where you come from, where you are going. The importance of revenue, and the influence of the people around you. Assignment: draw up a profit and loss account for five years out.
Go for talent, not for CVs. What is your talent, and where are your people falling short?
Two kinds of entrepreneurs, three or four revenue models. Assignment: come up with two new markets for your product.
Which countries would you conquer first, and which blockages are holding you back? Assignment: a plan of action.
How do you bind clients to you so closely that they become your ambassadors?
Are you selling your business? To whom, and when? And what is left in pension and passive income?
04 · Who it is for
Yes: entrepreneurs who already have something standing. A business that runs, a name you have built, perhaps a team. And the question of what you actually want now.
No: people just starting out. Coaches. People who want to be sure of the return first.
Comfort is the killer.
Marlies Dekkers05 · What it costs
Separate modules cost €1,500 a year. Two of them is already €3,000, three is €4,500. For €5,000 you have all four, with three experts, the community and the hot seats on top.
The group
Annemarie van Gaal · 22 June 2026